DIGITAL MARKETING COURSES & TRAINING INSTITUTE

IPCS has been a company that explores every new trail in the knowledge industry to educate the youth with the latest digital marketing technologies, which would ultimately result in the growth of the country. When there came a new concept of digitalization, IPCS Digital was born with the mission to make people discover the magic of being digital.

IPCS Digital is a branch of IPCS automation, which has an experience of more than a decade in the education industry. Accredited to TUV-Rheinland Germany, Govt. of India, Dubai & Qatar, with an International Accreditation from the organization of USA makes the company, its courses and training certificates valid worldwide. With presence in over 40 countries across the globe, IPCS has a history of producing experts in all the industries they step into. Digital Marketing courses in Trivandrum, Kochi, Calicut, Coimbatore, Chennai and other branches worldwide would help the youth to understand the fortuitous aspects of this field. The Digital Marketing Training Institute in Trivandrum, Kochi, Calicut and other branches are completely practical based which are enliven by the experts from the industry who enlightens the students to generate potential leads, hike website traffic & expand sales revenue with improved brand awareness… just like experts and agencies do it. The courses are designed to befit Businessmen, Small entrepreneurs, Corporates, students and all those people who are seeking for a future in this astounding field of Digital Marketing.

Come be a part of IPCS and Master the technicalities of Digital Marketing Courses through us.

CERTIFIED DIGITAL MARKETING TRAINING PROGRAMS

Who should enroll for this course?

Most suited for freshers and job seekers

This course is specially designed for the fresh individuals that are looking to harness the power of the internet to get their first job in digital marketing.

Become a Digital Marketing expert in 180Hrs

This programme provides an opportunity to learn from Google Certified Expert Trainers, who have decades of experience in marketing. The course has been designed after a lot of research and helps you become a Digital Marketing expert.

Learn 180Hrs digital marketing courses in Ernakulam by AREVA. Certification in digital marketing course with job placement assistance and hands-on experience. We have digital marketing Institute located in Ernakulam, Trivandrum and Kozhikode, within Kerala.

Overview of SEO Basics (Lesson 1)

• Evolution Of SEO
• Terms & Definitions Of SEO
• SEO Business Concepts
• Business Impact Of SEO
• Periodic Table Of SEO Success Factors

How Search Engines Work (Lesson 2)

• Search Engine Landscape(Website terminology)
• Search Engine Index
• Analyzing Search Engines
• Google’s History Of Major Algorithm Updates
• Periodic Table Of SEO Success Factors

Keyword Research & Competitive Analysis (Lesson 3)

• The Need For A Keyword Research Plan
• How to Research Your Keywords
• Tools To help You Analyze Keywords
• Understanding Keyword Attributes & Distribution
• Ongoing Keyword Evaluation

On Page Optimization – Content SEO (Lesson 4)

• Understanding content Optimization
• Optimizing Structure
• Optimizing textual Page Elements
• Analyzing Content Quality

On Page Optimization – Technical SEO (Lesson 5)

• Domain Signals for SEO
• Manage Website URLs
• Identify and Remove Duplicate Content
• Additional Optimization & Management
• Webmaster tools
• Moving To A New Domain Or Redesign

OFF Page SEO (Lesson 6)

• The Importance Of Links
• Evaluating Backlinks
• Methods Of Backlinks
• Advanced Concepts and Best Practises To linking
• Dealing With Problem Links

Long Term Content Planning (Lesson 7)

• Overview of long-term content strategies
• Planning a successful content strategy and avoid common mistakes
• Defining your audience topic angle and style
• Understanding different types of content
• Working with an editorial calendar
• Promoting your content with social media
• Measuring content performance

Measuring SEO Effectiveness (Lesson 8)

• Measuring SEO Performance
• Measuring The Impact Of Social Media
• Analyzing links
• Analyzing Keywords
• SEO Site Audit

SEO In E-Commerce (Lesson 9)

• Understanding SEO and E-Commerce
• Working with Semantic HTML for E-Commerce
• The Technical Components Of E-Commerce
• Exploring E-Commerce Information Architecture
• Producing E-Commerce Content
• Leveraging Link Building and social Media for E-commerce

Google Business Listing (Lesson 10)

• Understanding Google My Business
• Setting Up and Optimizing Google+ Business Listing
• Managing your Citations
• Getting more Reviews For your Business
• Optimizing Your Website For Local Search

Mobile SEO (Lesson 11)

• Understanding Mobile SEO
• Configuring Your Website For Mobile
• Optimizing Your Website For Feature Phones and Smartphones
• Developing mobile friendly content

Google Analytics (Lesson 12)

• Understanding the basics
• Why Google analytics
• How Google Analytics works
• How to setup analytics account
• Understanding full reports
• Dashboard and shortcuts
• Basic campaign and conversion tracking

Google Tag Manager (Lesson 13)

• Starting out with Google Tag Manager
• Setting up Google Tag Manager
• Collecting data using the Data Layer, variables, and events
• Using additional tags for marketing and remarketing

SMM Social Media Marketing (Lesson 14)

Introduction

• What is social media?
• History of social media marketing
• Importance of social media
• SMO strategy for business
• Social media key concept
• Business profile creation
• Brand Awareness
• Social media engagement
• Viral marketing

Facebook Optimization and Marketing

• Introduction to Facebook
• Setting up and optimization of facebook profile
• Introduction to facebook groups and its importance
• Facebook events
• Creating A Facebook Page For Your Business
• Effective Facebook Marketing Strategy
• Overview of facebook adverts and how it Works
• Facebook Ads manager
• Setting up Ads and campaigns
• Introduction to audiences in Facebook ads and the various types.
• The importance of remarketing in Facebook

Instagram Marketing

• What Is Instagram All About
• Why Businesses Should Use Instagram
• Setting Your Profile Up For Success
• How to Build Followers and Gain Attention
• How to make money with instagram
• Position Your Business on Instagram
• Hashtags #The Key To Success
• Latest Instagram updates

Pinterest Marketing

• Pinterest Business Marketing
• Staying consistent with Pinterest
• Creating Your Pinterest Business Account
• Pinterest Power Tools
• Basics of Pinning – What You Should Know
• Creating Pinterest Badges & Widgets

Twitter Marketing

• Getting Started: Creating an Effective Twitter Profile
• Twitter Fundamentals – Setup and Basic Functions
• Importance of tweet quality to ensure engagement
• Twitter Daily Operations and marketing strategy

LinkedIn Marketing

• Boost Your LinkedIn Profile
• How to Post on LinkedIn to Become an Expert
• How to Add New Sales Prospects on LinkedIn and Contact Them
• How to Add More LinkedIn Connections Using Advanced Search
• How to Add Tags to Your Contacts for Easy Searching
• How to Easily Get More Endorsements and Recommendations
• How to Get Amazing Recommendations on Your Profile
• How to Get Your LinkedIn Profile to Rank in Search Engines
• How to Make Sure Your LinkedIn Profile Ranks in Search Engines
• How to Use LinkedIn’s Blogging Platform for More Visibility
• LinkedIn Ads

Social Media ROI

• Social Media Marketing ROI Intro
• Key elements of social media ROI calculation
• Reasons to calculate social media ROI
• How to calculate Social Media Marketing Return
• Challenges with calculating return
• Identify your SM goals and actions
• Social Media Marketing ROI calculation
• Benefits of social media beyond dollars
• Enhancing your social media ROI
• Calculate the value of action

SEM Search Engine Marketing (Lesson 15)

Introduction to PPC Marketing

• Overview of PPC Marketing Training
• What PPC Marketing is All About
• Why You Should be Using PPC Marketing for Your Business
• Different Ad Networks & Automation Tools

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

• Create effective ads
• Learn keyword based bidding strategies
• Balance keywords and quality score
• Common mistakes to avoid
• Focus on negative keywords
• Add dimensions of location, timing and word structures
• Track and improve your campaigns

Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

• Creating a PPC Campaign in Google AdWords
• Creating a PPC Campaign in Bing
• Creating a PPC Campaign on 7Search
• Creating a PPC Campaign in Facebook
• Creating a PPC Campaign in Twitter
• Creating a PPC Campaign in LinkedIn
• Tracking Your PPC Ad Campaigns
• Testing, Optimizing & Scaling Your PPC Ad Campaigns

Introduction to Google AdWords – Part I (Overview of google Adwords)

• The Importance Of using Google Adwords
• Understanding the Auction
• The Importance of Ad Relevance
• Relevant Landing Pages
• Adwords Account Structure
• Keyword Strategy & Tools
• Google Keyword Planner
• Google Analytics & Adwords

Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)

• Introduction to online advertising and adwords
• Adwords account and campaign basics
• Adwords Targeting and Placement
• Adwords Bidding and Budgeting
• PPC Basic
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring and Conversion Tracking
• Reports

Web Development Using WordPress (Lesson 16)

• Introduction to Domain
• How to Register a Domain Name
• WordPress Overview
• Creating an Online Resume/Portfolio
• Creating a Blog
• Adding a favicon site icon
• Web Domain & Hosting
• Installing WordPress
• Customizing your Website
• Creating Content
• Website SEO – How to rank better on Google
• How to Backup your Website
• Google Analytics for your Website

Affiliate Marketing (Lesson 17)

• Fundamentals of affiliate marketing
• Introduction to becoming an affiliate publisher
• Introduction to becoming an affiliate advertiser
• Analytics: How to track your networks

Youtube Marketing (V-Blogging) (Lesson 18)

• Starting a channel New Channel Setup
• Channel Strategy
• Audience Engagement Playlists
• Content Creation Checklist
• Advantages of Monetization add thumbnail schedule videos
• Fundamentals of a successful YouTube channel
• Branding your Youtube Experience
• Planning and Strategy the foundation for strong growth
• Competitor analysis and Keyword Research
• Free Tool for quick video analysis and Get Keywords
• Video Planning, creation and Strategy

Inbound Marketing (Lesson 19)

• Essentials of an Effective Inbound Strategy
• Optimizing Your Website for Search Engines
• The Fundamentals of Blogging
• Amplifying Your Content with Social Media
• Enticing Clicks with Calls-to-Action
• How do you create successful CTAs?
• The Anatomy of a Landing Page
• create successful landing pages
• Guiding the Next Step with Thank You Pages
• create successful thank you pages?
• Sending the Right Email to the Right Person
• How do you send the right email to the right person?
• The Power of Smarketing
• Smarketing critical to inbound success
• Smarketing result in alignment
• Integrate Smarketing into your organization?
• Taking Your Sales Process Inbound
• Ways to delight your customers
• The seven customer delight guidelines